TikTok is introducing a new feature that allows them to lessen the quantity of AI-made media appearing in their streams. This initiative comes as the service announced that it now features more than 1 billion AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a widespread rollout. This development comes amid a surge in AI content, spurred by emerging content generation software.
AI Proliferation Online
It has been noted that almost one in 10 of the fastest-growing video streams on a competing service primarily display AI-generated videos. A considerable share of this output is classified as low-quality AI content, a phrase for substandard, bulk-generated content that is typically nonsensical or dreamlike.
Based on user feedback that numerous viewers like content made with AI tools, ranging from AI artwork to informative clips, and we want to offer the community the option to adjust the amount of that, based on their own likes,” commented a spokesperson.
AI on the Platform
The platform disclosed that there are now over a billion videos on its service tagged as artificially created. In total, over 100 mn media items are added to the platform every day, making AI content a minor percentage of its total content library.
User Control Features
Users will be in a position to reduce or increase the level of AI content they view by opening the topic control setting in the application and choosing the AI content topic. Further subjects that can already be adjusted under the setting include politics, fashion, aesthetics, and choreography.
Platform Guidelines
TikTok’s guidelines mandate content makers to identify “realistic” artificially created content, and it forbids harmful deepfakes of public figures or crisis events. Any believable AI video that is unmarked can be removed under its community policies.
Furthermore, the platform will now add an “AI-made” label to content created with its own AI tools, or flagged by an industry-wide initiative for identifying AI-generated material. This action is intended to stop users from trying to circumvent the labeling process.
AI Literacy Programs
The platform is furthermore launching a $2 million educational fund for professionals and organizations to create informative material about ethical AI use. This project will assist charitable organizations dedicated to training coding and technology.
Platform Protection
TikTok has defended its safety measures, amid debate over proposals to lay off numerous review team members in the UK. The company is expected to reduce hundreds of positions in its user protection team in its British office, with trade unions and digital protection specialists expressing worry that people are being substituted by AI moderation.
A company official clarified that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by eliminating the most harmful content ahead of it is viewed by humans. TikTok reported a notable drop in shocking and graphic content seen by human moderators over the previous year due to reliance on its AI tools.
It is vital to balance staff and AI to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to limit contact with dangerous material as quickly as possible, which is where a significant AI assistance is making a difference work at speed.”
